Baritchi | Branding agency

Doing business in a safe environment

Willbrook Management International latest project is a 26,000 square foot composite eco-friendly business and convention center in Bucharest. In order to strongly differentiate the new offering and make a bold statement about the eco-friendly development, Baritchi came up with a design concept that easily reflects an image that would tell a story and help sell the vision for the development before construction is fully completed.

Willbrook Management (International) is an international corporation offering a full range of professional real estate services. The company markets high-value real estate projects across Central and Eastern Europe. One such project is a 26,000 square foot composite eco-friendly business and convention center in Bucharest that would accommodate more than 3,650 professionals. In addition to offices, the complex would house conference halls, fitness center, ATMs, retail shops, high-end restaurants. Located in the north of Bucharest, in the heart of an upcoming business area – the position provides excellent connectivity to the international airport.

Baritchi’s challenge was to create a concept for the project with its own name, identity, and look and feel system. Willbrook wanted to strongly differentiate its new offering and make a bold statement about the development – especially when it comes to “a green project”.

The opportunity is to reflect an image that would tell a story and help sell the vision for the development before construction is fully completed.

Baritchi created a virtual extension of the vision of living “green” that easily sustains the 21st century eco-friendly project – five star business services, construction technologies and principles of green architecture. The identity and look and feel system are clean, strong, and contemporary. The core concept - to project the brand as intelligent, forward-thinking and exciting - is achieved through bold typography, highlighted titles, a dynamic color palette which pleasantly combines black, green and white. The overall look is uncluttered and elegant.