Baritchi | Branding agency

A getaway toward new way to communicate

The new concept has enabled Cosmopolis to attract other possible clients into this idyllic new town and Baritchi to elevate awareness among costumers, establish clear differentiation against others competitors and to promote a tangible and desirable new lifestyle concept,as our key challenge was to create a concept based on the Cosmopolis brand strategy.

Opus Land Development, member of a highly reputable construction-based group in Turkey, the Buyukhanji Group, has undertaken the most innovative and complex residential projects in Romania. The company most recent projects is Cosmopolis – the biggest real estate development project in Romania, developed on 1.08 mil sqm in the North-East of Bucharest and offers 4.600 residential units, both apartments and villas.

After more then 1 year of advertising and brand awareness campaigns, sales and marketing actions, Cosmopolis wanted to come up with a more direct approach toward the customers. Half of the living spaces are completed and partially occupied and the need to accelerate the sales process is a must on the Romanian real estate market. Giving the fact that the project is a real success on the real estate market in Romania, a possible solution for the developer is to bring possible clients to see the complex. Our key challenge is to create a concept based on the Cosmopolis brand strategy.

As the main problem consisted in “how to make the customer came all the way here?” – the project only disadvantage being the inaccessible roads between the city and the Northern side – Baritchi developed the Bossanova Party at Cosmopolis, which suggests that this destination – Cosmopolis, unlike others, allows you to experience your life in totality and in harmony with nature. This notion is also captured in the identity: 60% green, 40% city. The look and feel is bold and modern, yet approachable. The new concept has enabled Cosmopolis to attract other possible clients into this idyllic new town and Baritchi to elevate awareness among costumers, establish clear differentiation against others competitors and to promote a tangible and desirable new lifestyle concept.