Baritchi | Branding agency

While determining the strengths and weaknesses of an existing brand, or to cover all the bases when establishing a new brand, the brand audit will prove to be of a great value toward your business success and the right positioning. Our deep market prospection based on professional methodologies assures relevant results regarding your brand weaknesses, advantages, competition and opportunities.

Consider the brand audit your business first action in building a strong foundation. Don’t hope for the right response to come in time. Start by creating a competitive advantage and launch the brand wisely.

As the consumers expectations for the product or service they buy is stronger, a company must create the most promising, targeted brand experience possible. Our brand strategy services help you to develop the proper guide lines.

We will lead you through the steps in brand strategy from developing a brand platform, creating a brand benefit statement, enhancing brand image, building brand equity, focusing on brand attributes with competitive advantage, ensuring brand consistency, developing a communication plan and strategy and promoting and advertising the brand.

Your visual identity is your company most important spokesman. Be aware that it sets the first impact upon your customer, partner and your employee too. A corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristic and sets your brand personality. Don’t resume to just an logo cause that just won’t do the trick.

Assure a clearly distinction and easy recognition to all of your primary brand communication supports as well. Our team will assembly all these into your corporate identity manual for the visual identity should cover all of your brand basics exposure supports starting from basic materials to stationeries, collaterals.

It might seem that all the good names are taken and there’s nothing you could do to create an unique, original and easy-to-identify name for a future brand, service or product. Well, it’s not quite true. You don’t always have to surprise in order to reach your target public.

The proper name always come along and our team know how to simplify that for you as we focus on offering creative solutions.

When bringing a new service or product to market a complex process consisting in research, analysis, precise results and right decision is needed, not to mention that great idea. It might sound difficult when you look it this way but it is just a matter of approach and capabilities. It is indeed difficult for it requires the right mix of business sense, creativity, knowledge and experience. Don’t panic if you didn’t checked all the “requirements”. Rely on the experience and knowledge of our team as we learned in time how to mix the right ingredients in the right quantities in order to obtain the correct result.

When first thinking at environmental branding a window store comes in mind. Environmental branding does not only resume to your brand exposure in an end-consumer sales point. It is indeed very close to interior design that aligns a three-dimensional space with the brand positioning. But it’s must be treated as a marketing tool that aims at expressing the brand’s essence in all possible customer-oriented spaces.

It is one of your customers closest interaction with the brand and the best way for you to create the right brand experience. It must please your personal taste but remember your customer first visual impact sets the tone to your success. / Let them dictate the look, mood and atmosphere.

Media relations, issues management, internal communications, marketing support, crisis communications, investor relations and communications strategy, all this means PR. We’ll say no more about it for here at Baritchi we believe that when it comes to PR skills you either have it or not. One of our clients asked us: “How do you suggest us to proceed whit the PR campaign from now on?”. The answer: “We’ll see.”

When conducting a PR campaign it’s not really about a good planning. It’s about facing challenges and coping in unexpected situations. Public opinion guides the market going. Impose your own direction and sustain you brand. Don’t let your brand be carried away.

When dealing with multiple activity domains under the same brand, or multiple products, one must chose wisely the structure within the company entity. The way in which the brands within a company’s portfolio are related to and differentiated from, one another should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.

The brand architecture of an organization at any time is a legacy of past management decisions as well as the competitive realities it faces in the marketplace.

During your business life time changes will occur on the market. There will be times when you will be the one who wants to accelerate the brand growing rhythm and there will be times when you’ll have to do as so. In any of this situation you’ll need to be able to adapt your brand to the market demands while keeping / preserving your brand core values. The answer to all this consists in marketing campaigns. Rely on our team to take action as brand management is about the capacity to maintain and grow your brand’s position on the market.

The Internet is indeed a remarkable resource when and if you really get to know all its potential. Don’t think of it as a place for your brand to be exposed trough a web-site, and don’t limit a web-site potential. Think of the Internet as a new fresh market on which your brand could develop new values, could directly interact with a wide range of clients or you could address to only a market segment.

It is a great support for a brand to communicate and an opportunity for you to provide large volumes of information to targeted customers. You can also concentrate on a single product or service. That is way when it comes to digital branding we all join our forces and work closely with the programming team to get the best results. Gather data, inform, promote and increase your customer portfolio with minimal effort.

We all look for measurable results of the advertising campaigns and targeted means of communication. The online advertising campaign is the best solution when is properly used. Baritchi tackles unconventional way communication in Internet commerce in order to offer communication solutions with maximum results for our clients. Thus, each promotion campaign is an effective investment for our clients.

We always look for specialized and detailed technical solutions, users to whom the message is sent may be selected according to the required criteria, regardless of age, gender, field of activity, education, demographics, social level. For us the quantity is not a must; quality matters the most.

Design, application interface design (structure, layout and graphic design), information architecture and usability, development, planning and documentation, application development, e-commerce and third party service integration. For a better implementation of our strategic thinking, ideas and solution we choose to built our own designer and web programmer team.